Conversational
Tech & Strategy

To be online successful, you must have a compelling sales funnel, they say. The sales funnel is a big trend that has emerged in recent years. Sales funnels are great and we can't get past them. But what lies behind the hype? In this article, you'll find out more about sales funnels and how to use LoyJoy as one.

During the last few weeks, I spent much time developing the new process editor for LoyJoy. The ultimate goal was to develop a process editor that is easy to understand for non-technical people. At the same time, it should respect the BPMN standard to allow people to create more complex processes that suit their business needs. Strategically, this is a huge step for LoyJoy. It takes process creation to a new level.

On September 21 and 22, it's that time again: DMEXCO - Europe's leading digital marketing & tech event! Finally back on-site in Cologne. Meet LoyJoy at DMEXCO in hall 6, booth D029a. And don't miss our masterclass: "How NIVEA MEN and Real Madrid use conversational marketing to increase conversion and consumer engagement". We have reserved some free tickets for you. Find out more in the blog post.

Absolutely MAD! 🎉💥 What an incredible three days at MAD//FEST in sunny London it‘s been 🇬🇧. We were proud to have our own picnic table instead of a booth. The famous LoyJoy Raffle was very well received - maybe even too well since we didn‘t have any unicorns or llamas left in the end 🦄🦙.

We interviewed Johannes Friess, Digital Innovation Manager of Savencia, and talked about their experience with LoyJoy. Just 6 months after a successful PoC with the world’s first chatbot advent calendar, Savencia moved all activation measures across all brands onto the LoyJoy platform.

OMR is the biggest knowledge and inspiration platform for the digital and marketing scene in Europe. And LoyJoy was part of it! 🎉 Finally - after the forced covid break- back at OMR with a booth and a unicorn raffle. And more information in our following Insider OMR report...