Conversational Marketing and AI Blog

Find out more about successful chabots from our customers and updates about LoyJoy.

Meet LoyJoy at DMEXCO 2023. From 20. - 21. September 2023, in Cologne. In Hall 6.1, Booth B-028.
Marketing

Meet LoyJoy at DMEXCO 2023 in Cologne

On September 20 and 21, it's that time again: DMEXCO - Europe's leading digital marketing & tech event! Meet LoyJoy at DMEXCO in Hall 6.1, Booth B-028. Find out more in the blog post.

On the left is text "LoyJoy turns ChatGPT into ProcessGPT". On the right is a screenshot of the LoyJoy platform.
Marketing

Employ ChatGPT as Your Company-Specific Chatbot in the LoyJoy Platform

In this post, we take a look at how to easily create your company's chatbot with GPT AI (ChatGPT-3.5 or GPT-4). The chatbot only answers questions related to your company, nothing else. The data sources used are your websites, documents, and databases. You can quickly automate your service, marketing, HR and sales processes by integrating with existing systems using LoyJoy's no-code platform.

A thumbnail of the new LoyJoy release video on YouTube.
Marketing

🚀 Our New Release Makes BPMN Process Automation Fun

🚀 Today's the day: LoyJoy Summer Release 2022! During the last few weeks, we have spent much time developing the new process editor for LoyJoy – and today it is launched 🎉🎉 Check out the Highlights in this blog post and learn all about the new possibilities of the LoyJoy platform.

Customer Journey of the Sales Funnel.
Marketing

Sales Funnel Tools Behind the Hype

To be online successful, you must have a compelling sales funnel, they say. The sales funnel is a big trend that has emerged in recent years. Sales funnels are great and we can't get past them. But what lies behind the hype? In this article, you'll find out more about sales funnels and how to use LoyJoy as one.

An example of the LoyJoy process editor.
Marketing

Reworking LoyJoy’s BPMN Process Editor

During the last few weeks, I spent much time developing the new process editor for LoyJoy. The ultimate goal was to develop a process editor that is easy to understand for non-technical people. At the same time, it should respect the BPMN standard to allow people to create more complex processes that suit their business needs. Strategically, this is a huge step for LoyJoy. It takes process creation to a new level.

The Logo of the DMEXCO 2022 with the date and the location.
Marketing

Meet LoyJoy at the DMEXCO 2022

On September 21 and 22, it's that time again: DMEXCO - Europe's leading digital marketing & tech event! Finally back on-site in Cologne. Meet LoyJoy at DMEXCO in hall 6, booth D029a. And don't miss our masterclass: "How NIVEA MEN and Real Madrid use conversational marketing to increase conversion and consumer engagement". We have reserved some free tickets for you. Find out more in the blog post.

The LoyJoy team at the Mad Fest.
Marketing

Absolutely MAD: LoyJoy @MAD//Fest London

Absolutely MAD! 🎉💥 What an incredible three days at MAD//FEST in sunny London it‘s been 🇬🇧. We were proud to have our own picnic table instead of a booth. The famous LoyJoy Raffle was very well received - maybe even too well since we didn‘t have any unicorns or llamas left in the end 🦄🦙.

The LoyJoy Team in front of the Hamburg exhibition halls.
Marketing

LoyJoy at OMR Festival 2022 🚀

OMR is the biggest knowledge and inspiration platform for the digital and marketing scene in Europe. And LoyJoy was part of it! 🎉 Finally - after the forced covid break- back at OMR with a booth and a unicorn raffle. And more information in our following Insider OMR report...

What in the world are NLU and PWA?
Marketing

What in the World Are NLU and PWA?

People are talking about NLU, PWA, and chatbots. And you stand there and have no idea about what is going on. This blog post will help you answer all those question marks in your head. So let's start off directly: What you need to know...

Two people in an office are smiling and exchanging a high-five with each other.
Marketing

Your Path to Marketing Success

How can consumers be successfully reached? This is a question that marketers have been grappling with for decades. Learn how to achieve your marketing, sales, and service process goals by means of LoyJoy's Top 5 Success Stories.

A small dog with a Butterfly on its Nose and the caption: "LoyJoy Spring Release 2022".
Marketing

LoyJoy Spring Release 2022: Make Your Experience Stand Out

Nature is growing and so is LoyJoy. The LoyJoy Spring Release 2022 brings you new possibilities to wow your customers. Check out the Top 5 Highlights and find out everything about the new Google Maps Places Module, the PDF opportunity, the individual branding, and much more.

The chatbot "Teddy" on an iPhone
Marketing

TEDxMünster21- A Success Story Guided By LoyJoy's Chatbot Teddy

It was September 18th, 2021 and time for one of the first live events after 1.5 years. It was time for TEDxMünster!! The IN TRANSIT event was full of inspiration and open-minded people with great ideas. Most exciting, the visitors have been guided by our "Teddy"- Chatbot through the whole event!

A notebook on a sofa with the TEDxMünster tab open.
Marketing

LoyJoy is excited to sponsor TEDxMünster 2021

LoyJoy is excited to sponsor TEDxMünster 2021! SAVE THE DATE - 18.09.2021. This year's TEDxMünster is all about "in transit". In these difficult times, it will be one of the first social events with more interactivity, entertainment and great ideas.

A pink background. On the right side the contribution theme "Seven secrets of conversation design". On the left side the nose and mouth of a person visible through the pink background.
Marketing

Seven Secrets to Great Conversation Design

When you’re reading this post, you're about to design a conversational experience in LoyJoy. Based on the most successful experiences we’ve designed over the past years, I’ve compiled the seven most important rules for conversation design.

The logo of #wir versus virus or #we against virus
Marketing

LoyJoy at #WirVsVirusHack

Last weekend my flatmates and I participated in the #WirVsVirus hackathon organized by the german government. Check out what we've built.

The logo of #wir versus virus or #we against virus
Marketing

LoyJoy at #WirVsVirusHack

Last weekend my flatmates and I participated in the #WirVsVirus hackathon organized by the german government. Check out what we’ve built.

Marketing

The 2nd Life of Incentive Marketing

Many brands aim to acquire customer loyalty through rewards or discounts as part of their Customer Retention Strategy. However, this is a very expensive and not very effective approach.

An advertising banner for a lecture is shown. The title is: In one hour fit for AI entry. Introduction AI + Deep Learning. Research - breakthroughs, technical foundations and implementation.
Marketing

Talk on Artificial Intelligence, Deep Neural Networks and Deep Learning

On June 19, 2018 we gave a talk (in German) on artificial intelligence, deep neural networks and deep learning at the Technologiehof Münster in the Let’s Talk series of the Venture Club Münster. Our talk is available on Youtube and starts with 20 minutes of recent research milestones on applications for deep neural networks.

A diagram featuring devices that are using Adblock Software on the open web. The figura start at 21 million in January 2010 and continues to rise constantly to an all time high in January 2017 with a total of 236 million devices using a desktop browser and 380 million devices with a mobile browser.
Marketing

5 threats to consumer brands in the digital age

Consumer brands have a digital marketing problem. Just recently, Unilever and P&G, two of the biggest marketing spenders worldwide, cut their spendings on digital advertising by an astonishing 40 to 60 percent. P&G Chief Marketing Officer Marc Pritchard pointed out in his famous „wake up call“ speech that spendings on digital were „largely inefficient“ .