Absolutely MAD: LoyJoy @MAD//Fest London


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The LoyJoy team at the Mad Fest.

Absolutely MAD: LoyJoy @MAD//Fest London

What an amazing three days at MAD//FEST in sunny London itโ€˜s been ๐ŸŒž๐Ÿ‡ฌ๐Ÿ‡ง. This year 8,000+brands, challengers, and agencies made their way to London MAD// Fest, finally again ๐ŸŽ‰๐ŸŽ‰. LoyJoy was one of them. The biggest brands such as Unilever, Tik Tok, Coca-Cola, NIVEA, etc., and the freshest start-ups came together. The festival offered three days full of inspiration, innovation, and fun.


What Is MAD//Fest?

MAD//Fest started as a start-up in 2018. Now four years later and after the pandemic, it ranks as the largest marketing festival in the UK. When COVID-19 hit in 2020, MAD//Fest had to change from an in-person event to a five-day virtual experience. Still, more than 700 speakers attended. In 2021, the founders brought their event program to the hybrid stage. The festival seamlessly brought together the local British audience with the virtual audiences from around the world.

Today, the MAD//Fest is considered the UKโ€™s biggest celebration of marketing, advertising + disruption.

The entrance of Mad Fest London.

The entrance of MAD//Fest London


The MAD//Fest 2022 was finally in-person again. The theme was โ€œNo Guts, No Gloryโ€. So letโ€™s explore, experiment, think, challenge, discover, learn and push new boundaries!


LoyJoy @UKโ€™s Largest Marketing Festival

Itโ€™s been an incredible 3 days in London ๐Ÿ‡ฌ๐Ÿ‡ง. Now we know why itโ€™s called MAD//FEST ๐ŸŽ‰๐Ÿ’ฅ It was impressive to meet and connect with so many wonderful people. The four stages of the event offered inspiring talks about marketing, advertising + disruption.

However, we spent most of the time at our picnic table (the fancy version of a booth ๐Ÿ˜‰).

The LoyJoy team at the LoyJoy Picnic Table at Mad Fest.

The LoyJoy Picnic Table at MAD//Fest


The famous LoyJoy raffle was very well received - maybe even too well as we didnโ€™t have any unicorns or llamas left in the end ๐Ÿฆ„๐Ÿฆ™.

Customers had to answer two questions about the MAD//Fest. Are you thinking โ€œeasy-peasyโ€ right now? Letโ€™s see: Click here to do the quiz ๐Ÿ˜‰

Visitors could win super cool key chains if it was their lucky day. The raffle was built on the LoyJoy Platform showing off our coolest animations and the fun opportunities to create on our platform.


Thank you MAD//FEST for this amazing event!! ๐Ÿš€๐Ÿš€

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