About LoyJoy
We build the customer interface for the age of AI agents.
LoyJoy is the platform for Agentic Customer Service and Sales via chat and phone. Founded in 2018 in Münster by Ulf Loetschert and Dr. Ulrich Wolffgang, it has adopted every technology leap since. Over 100 companies such as R+V Versicherung, RTL+ and TRUMPF trust us.
Recognized: German Brand Award 2026 Best of Best (R+V wins with Emmie, built on LoyJoy), OMR Reviews Top Rated Q3/2026, Winner Zurich Innovation Championship 2024.
A request the agent resolves immediately and completely is at once the cheapest and the best contact.
The Challenge
Why companies must move their customer interface to Agentic AI now
Customers expect instant availability and a direct resolution, and more and more often they send their own AI assistant to get it. At the same time, qualified staff are becoming scarcer and cost pressure is increasing.
Many companies have identified Agentic Customer Service as a strategic priority. Yet most projects stop at simply providing information. The reason is not the language model. The models have long been good enough.
The bottleneck is binding action. Anyone who wants to change something rather than merely answer needs three things: secure identification of the customer, read and write access to existing systems, and proof that every action the agent takes remains traceable. Rule-based chatbots fail at complex processes, LLM wrappers hallucinate, and building it in-house with cloud toolkits produces demos instead of end-to-end processes.
Those who don't tackle the AI transformation in customer engagement now will fall behind.
What drives us
Customer issues should be resolved, not just answered. That sounds obvious, but it is not. Most chatbots handle standard questions. Complex requests such as contract changes, technical consultations, or lead qualification still land with overburdened teams.
LoyJoy closes this gap. Our AI Agents execute processes autonomously: in service, they resolve customer requests end-to-end; in sales, they advise on products and qualify leads. They access connected systems such as SAP, Salesforce, or legacy applications. For us, this is not a vision, but daily practice with our customers.
What you can expect from us
- Self-funded and independent
- Founder-owned and built for the long run. This independence lets us align product decisions with customer needs rather than quarterly figures. What moves our customers forward goes into the platform. We also run our AI models independently, on our own hardware in a data center in Germany.
- Long-term partnerships
- Many of our customers have been with us for several years. Over that time we learn their processes, systems and goals deeply and evolve the platform step by step together with their business teams.
- We make you fast
- First productive agent in 2 to 4 weeks. Your business team builds on its own or supported by our delivery team with project leads and Forward Deployed AI Engineers, from process design through integration to go-live. Directly from the vendor, with no third party in between. A named contact, clear escalation paths and a direct line to the founders come with the service.
- Ready for what comes next
- Several releases per month. Our first customers ran generative AI in production at the customer interface in mid-2023, in late summer 2025 we moved to MCP and an agentic architecture, and since summer 2026 teams manage the platform with LoyJoy Headless from Claude and other AI assistants. No customer has ever had to switch platforms for it. So your customer interface stays ahead, whatever comes next.
The same principle applies to all four: where we claim a capability, we can demonstrate it. Where it is still missing, we say so.
Made in Germany is not just a slogan for us
Our office is in a historic building in the heart of Münster. A few kilometers away, in a data center in Germany, our AI runs on our own hardware: we operate the chat LLM Gemma 4 ourselves. No chat data is sent to external US-based model providers during chat inference.
Our conviction
The customer interface is becoming agentic: customers will soon send their own agents, and companies will answer with agents that resolve requests instantly and completely. We believe that the customer interface is the most important digital asset a company has. Those who do not actively shape it lose control over their own customer relationships. Our task is to guide companies through the AI transformation in customer engagement: with AI Agents that automate service and sales intelligently, efficiently, and compliantly, and that business departments can manage themselves.
What matters to us: Human interaction is too valuable for routine tasks. AI Agents handle the routine. Your employees focus on the moments that count. When issues are resolved end-to-end, loyalty is created. And customers whose problem is solved in seconds rather than minutes experience genuine delight. That is what Loy and Joy stand for in our name.
Founders
Do you have questions, feedback, or would you like to talk in person? Write to us directly, you will receive a personal reply.
Results in practice
A selection of our customer projects. See how companies implement Agentic Customer Service and Sales with LoyJoy.
RTL+: customer service via chat and phone
Over 1 million chats a year, 98% of them resolved automatically, and 45% fewer service contacts despite customer growth. Since June 2026 the LoyJoy Phone Agent also answers the calls.
TRUMPF: sales assistant for customers worldwide
'Ask TRUMPF' answers complex technical questions, spots buying intent and hands qualified leads to sales. After launching in Germany, the agent now also advises on the US website.
R+V Versicherung: AI assistant Emmie
Emmie answers insurance questions instantly, explains technical terms in plain language and is available around the clock. Winner of the German Brand Award 2026.
Behind the scenes
Get to know us
In 30 minutes, we will show you which customer requests your agents can resolve starting next month, with concrete examples from your industry.