Why we built LoyJoy
LoyJoy is a tech company for a reason: Empowering brands to connect 1:1 with consumers through automated conversations. For brands to thrive in the digital age, they must establish direct relationships with their customers. LoyJoy achieves this by combining conversational interfaces with AI and incentives. We call it Conversational Loyalty.
Conversations are the hardwired way we humans build relationships. AI for the first time enables to automate conversations. Incentives motivate long-lasting relationships. LoyJoy is a powerful tool for brands, enabling them to be helpful and relevant for their customers.
LoyJoy’s CEO Ulf Loetschert
Meet the team
We’re a German startup based in the beautiful city of Muenster.
A brief history
We are a technology start-up from Münster, Germany, one of the most liveable cities in the world. 300,000 residents, 60,000 college students - we have no worries about the future. The two founders have known each other for more than 10 years. Ulf Loetschert, previously consulting manager in CRM and Dr. Ulrich Wolffgang, with many years of experience in core banking and formerly Software Architect at Platinion (Boston Consulting Group).
Technology is our profession, 90 % of the team are techies. We work closely with agencies and consultants.
As early as 2012, the idea for LoyJoy was born: to bring brands and consumers together directly through interaction with the product. The first prototypes were still app-based, but could not convince the team itself of usability. The new possibilities offered by artificial intelligence and the widespread use of Conversational User Interfaces (with messaging apps such as WhatsApp and Facebook Messenger as well as voice bots such as Amazon Alexa and Co.) have pivoted the idea: 1:1 marketing and customer loyalty for brands through automated dialogue. Conversational loyalty was born.