How does the AI Agent recommend products?

The AI agent asks follow-up questions on occasion, preferences and budget, matches that against your catalogue and recommends available items. Wine in Black uses it for sommelier advice across more than 3,500 wines.

Does it work with large catalogues?

Yes. Semantic knowledge search (RAG) handles complex catalogues. Product attributes, variants and availability come live from your shop system.

Is the solution GDPR-compliant and EU-hosted?

Yes. LoyJoy hosts exclusively in the EU, data and AI models never leave the EU. Compliant with GDPR and the EU AI Act, accessible per BFSG (WCAG 2.1 AA), ISO 27001-certified infrastructure.

How quickly can the AI Agent go live?

A first prototype is often ready in the no-code editor within 15 minutes. Productive go-live with shop integration in 2 to 4 weeks, depending on catalogue depth and connected systems.

Which channels are supported?

Web chat in the shop, WhatsApp Business and native apps, all from one platform with the same agent. 40 languages out of the box, multi-tenant for international shop structures.

Agentic customer service and sales for e-commerce

The AI Agent for e-commerce: automate advice and service

AI shopping assistant and customer service automation for online shops: product advice, order status, returns and cross-selling resolved end-to-end. Quick to integrate with Shopify, Shopware, Magento and WooCommerce. EU-hosted, prototype in 15 minutes.

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4.8 OMR Reviews

4.9 Capterra

GDPR and EU hosting
PCI-DSS-ready
Accessible (BFSG)
Made in Germany

Leading shops and brands trust LoyJoy

Case study →

Proof from real shop projects

Wine in Black, Tchibo B2B and Melitta run LoyJoy in production. The numbers show what is possible in the shop today.

100+

enterprise customers in the DACH region

3,500+

wines in the sommelier dialogue at Wine in Black

2 to 4

weeks to go-live

15 min

to the first prototype in the no-code editor

AI Agents in e-commerce: why now

Shoppers expect instant answers, personal recommendations and a purchase without detours. At the same time, contact volume and return rates are rising, while service teams reach their limits during seasonal peaks. Classic FAQ bots answer standard questions, but they do not advise on products and they do not close purchases. Static shop filters force customers to squeeze their needs into preset categories.

LoyJoy is the simplest enterprise platform for Agentic Customer Service and Sales: your business team builds AI Agents itself, a prototype is ready in 15 minutes. The AI agent advises on products in dialogue, resolves service requests end-to-end, handles order status, returns and cross-selling. Integrated with Shopify, Shopware, Magento and WooCommerce, extended through WhatsApp Business and seamless live-agent handover.

Nine use cases for e-commerce

From the shopping assistant to live-agent handover, all dialogic in the same agent.

AI Shopping Assistant

Customers describe what they are looking for, the AI agent asks follow-up questions, recommends available items from your catalogue, applies coupons and drops the suggestion straight into the cart. Live at Wine in Black for advice across more than 3,500 wines.

Customer service automation

Shipping, customs, payment methods, returns: standard requests are resolved end-to-end around the clock, and the service team gets relief during seasonal peaks.

Cross-sell and upsell

Matching accessories and higher-value alternatives based on cart and browsing signals, offered in dialogue at the right moment. Raises average order value without manual work.

Shop integrations

Shopify app, Shopware plugin, REST API for Magento and WooCommerce. Product data via CSV upload or API, RAG support for large catalogues. Bring your own LLM.

Order status and shipment tracking

Customers query order number, shipping status or expected delivery date directly in chat, with live data from your shop system and logistics tracking via API.

Returns service

Return registration, return label and status updates straight in chat. The AI agent identifies the order, checks return terms and hands a structured case to your returns system.

WhatsApp channel

The same AI agent talks to customers via WhatsApp Business. Order updates, service requests and advice in the channel where they already write every day.

Cart checkout in chat

Products from the dialogue land in the cart with variant, quantity and coupon, address details can be captured up front, the checkout jump happens in one step. Proven at Wine in Black with a personal coupon.

Live-agent handover

When a request needs human empathy or expertise, the AI agent hands over with full conversation context. No reset, no restart, asynchronous follow-up possible.

No-code for your business team

Actually advise and close, not just filter and FAQ

Classic FAQ bots answer standard questions, static shop filters force customers into preset categories. LoyJoy is a no-code platform with BPMN workflows and over 100 process modules that your marketing and CRM team builds and keeps adjusting.

Static FAQ bot and shop filter

Answers and filters, nothing more

Answers standard questions but does not advise on products
Filters force customers into preset categories, no dialogue
Recommendations are rules-based, no situational context from chat
Vendor-dependent, every extension is an IT project

LoyJoy AI Agent

Self-built, dialogic, purchase-driving

Dialogue advice with follow-up questions, availability and add-to-cart
Order status, returns and WhatsApp from one platform
Business team builds and adjusts via drag and drop, prototype in 15 minutes
Integration with Shopify, Shopware, Magento, WooCommerce, Salesforce, SAP

The simplest enterprise platform for Agentic Customer Service. Enterprise depth on compliance and integration, self-service simplicity for building and changing.

GDPR, EU AI Act and BFSG: compliance for shops

Shops process order, payment and customer data under strict regulation. LoyJoy hosts exclusively in the EU, runs AI models in the EU and encrypts data in transit and at rest. The platform is compliant with GDPR and the EU AI Act, accessible per BFSG (WCAG 2.1 AA) and ISO 27001-certified.

GDPR

Data processing agreements, DPIA, EU data sovereignty.

EU AI Act

Transparency obligations and documentation.

BFSG

Accessibility per WCAG 2.1 AA.

EU hosting

Data and AI models exclusively in the EU.

ISO 27001

Certified infrastructure.

Roles and audit logs

Granular control for global rollouts.

Integration with your shop and existing systems

Shopify via app, Shopware via plugin, Magento and WooCommerce via REST API. Product data comes via CSV upload, straight from Akeneo or another PIM, or live from the shop system. Salesforce, SAP and WhatsApp Business connect without code via BPMN workflows. Bring your own LLM, RAG for large catalogues.

Shopify
Shopware
Magento
WooCommerce
Salesforce
SAP
PIM (Akeneo)
WhatsApp Business
API client (REST)
BPMN workflows

Success Case Wine in Black

Digital sommelier for Wine in Black

Wine in Black uses the AI agent as a digital sommelier. It asks follow-up questions on the occasion, recommends only available items from more than 3,500 wines, applies a personal 10% coupon and drops the suggestion straight into the cart. Higher dwell time, more product discovery, measurably higher sales, fully automated.

Read the Wine in Black success case

Sample dialogue

Customer

"I'm looking for a wine for a birthday dinner with friends, we're having rack of lamb."

Sommelier (AI agent)

"Nice, lamb pairs well with full-bodied red wines. Do you prefer something fruity and smooth or rather tannin-driven and spicy? And is there a budget per bottle I should keep in mind?"

Customer

"More tannin-driven, around 25 euros."

Sommelier (AI agent)

"Then I recommend three available wines in that range, all tannin-driven and perfect with lamb. Here's a personal 10% coupon, I'll drop your favourite straight into the cart."

Sommelier dialogue in the shop

Wine in Black: 3,500 wines, one dialogue, one cart

The AI agent combines knowledge search over the catalogue with dialogic advice, coupon allocation and add-to-cart, all in the same chat. An example of how a static filter turns into a real sales conversation.

Read the success case

Wine in Black AI sommelier in chat dialogue

ROI calculator for online shops

Calculate your savings potential based on your contact volume, order values and conversion rate. Foundation: real LoyJoy projects in e-commerce.

Calculate savings potential

Frequently asked questions about the AI Agent for e-commerce

: Yes. Shopify via app, Shopware via plugin, Magento and WooCommerce via REST API. Product data comes via CSV upload or straight from your PIM, the agent stays in sync automatically.
: The AI agent asks follow-up questions on occasion, preferences and budget, matches that against your catalogue and recommends available items. Wine in Black uses it for sommelier advice across more than 3,500 wines.
: Yes. Semantic knowledge search (RAG) handles complex catalogues. Product attributes, variants and availability come live from your shop system.
: Yes. LoyJoy hosts exclusively in the EU, data and AI models never leave the EU. Compliant with GDPR and the EU AI Act, accessible per BFSG (WCAG 2.1 AA), ISO 27001-certified infrastructure.
: A first prototype is often ready in the no-code editor within 15 minutes. Productive go-live with shop integration in 2 to 4 weeks, depending on catalogue depth and connected systems.
: Web chat in the shop, WhatsApp Business and native apps, all from one platform with the same agent. 40 languages out of the box, multi-tenant for international shop structures.

Resources for e-commerce teams

Ready for an AI Agent in your shop?

Build the first prototype yourself in 15 minutes, 30 days free and risk-free. Demo available in 30 minutes on request.