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Consumer Brands
Melitta Cashback Campaign with Chatbot in Austria
Melitta relies on a LoyJoy chatbot in Austria for its cashback campaign: scan the barcode, enter bank details, and easily secure €100 cashback.
Melitta relies on a chatbot in Austria to run a cashback campaign for its customers.
Initial Situation
Cashback campaigns often mean paperwork and waiting for customers. Melitta wanted to spare its customers who had bought a Melitta machine from MediaMarkt exactly that, and give them simple, fast access to a cashback campaign instead, as part of the digital customer journey Melitta relies on.
Solution
The chatbot makes participation remarkably simple: customers scan the barcode on the packaging and enter their bank details to receive the €100 cashback.
Results
- Instead of paperwork, the chatbot offers customers quick and easy participation in the cashback campaign.
- Thanks to the simple data collection and automation of the process, enquiries are processed efficiently, meaning less manual effort for Melitta.
- This promotes high participation rates and a positive user experience.
