Success Cases
La Biosthétique: AI Advisor Boosts Cross-Selling
La Biosthétique uses an AI product advisor on LoyJoy to recommend personalized care and styling routines, boosting cross-selling and up-selling online.
Chat right on the product page
The AI product advisor is available via a chat button on every product page, exactly where purchase decisions are made.
Personal greeting with instant options
The agent greets visitors personally and immediately offers a self-test, product questions, newsletter sign-up, and the salon finder.
Individual routine with cross- and up-selling
From the answers, the agent puts together a matching routine, including product image, description and price, driving more cross-selling and up-selling.
Business Goals
La Biosthétique stands for premium hair and skin care under the motto “The Culture of Beauty” and has traditionally been sold through trained partner salons. That personal advisory quality was meant to carry over to the brand’s own online shop.
The goal of the project was an AI product advisor on the LoyJoy platform that guides customers individually, right inside the shop, in service of three objectives: sales uplift, cross-selling and up-selling. Instead of selling only the single product a customer searched for, the advisor was meant to surface matching routines and grow basket value.
The challenge: hair care, skin care, styling and coloration each follow completely different advisory logic. A single, generic conversation flow would satisfy neither the brand’s professional standards nor customers’ actual needs.
Results
The AI product advisor is available via a chat button directly on the shop’s product pages, exactly where purchase decisions are made. Once started, the agent greets visitors personally and proactively offers a self-test, answers on products and application, newsletter sign-up, and a salon finder for a professional in-person diagnosis.
At the core of the solution are several separate consultation templates, for example for styling, skin care and coloration. Depending on the topic, the agent runs the matching diagnosis and asks exactly the questions relevant to that area.
From the answers, the agent assembles an individual routine and recommends it directly in the chat, including product image, description and price. That means it doesn’t stop at the one product a customer searched for: complementary products for a complete routine (cross-selling) and higher-value alternatives (up-selling) surface in the same conversation.
For La Biosthétique, this creates a digital sales advisor that brings the brand’s professional depth online and guides customers toward more relevant, more complete purchases.