Eucerin simplifies product testing with AI chatbot

The skincare brand Eucerin develops dermo‑cosmetic products based on extensive medical research. As demand for product testing programs increased, the company needed a simple way for customers to participate—without complex forms or heavy manual coordination.

Goals: Making product testing accessible and scalable

Product testing plays a key role in Eucerin’s product development process. Real user feedback helps the company understand application experiences, skin compatibility, and customer expectations.

However, traditional sign‑up forms often lead to drop‑offs and incomplete data. At the same time, marketing teams require structured information and a reliable way to manage high volumes of interested participants during campaigns.

Together with LoyJoy, Eucerin introduced a conversational AI assistant that guides users through the registration process step by step. The chatbot explains the testing program, collects relevant participant information, and creates a clear and intuitive user journey.

Results: Higher conversions and structured customer feedback

The AI agent now automates the product tester registration through a conversational interface. Interested users answer a series of short questions and can easily apply to receive the Dermopure Clinical Set.

Agentic AI handles the routine interaction, while marketing and product teams focus on analyzing feedback and improving formulations.

• Simplified registration process through a chatbot
• Higher conversion rates due to guided interaction
• Structured participant data for product insights
• Scalable campaigns without additional manual effort

Participants gain access to exclusive product tests, while Eucerin continuously collects valuable feedback. The AI chatbot becomes an important part of the digital customer interface—from campaign engagement to product improvement.