Success Cases
Congstar Christmas Quiz Case Study & Results
Interactive Christmas quiz case for Congstar: festive animations, personality test, raffle entry and 200,000 chats boosting engagement and loyalty
The mobile phone provider Congstar uses the LoyJoy platform for an interactive Christmas quiz, reaching customers in the run-up to Christmas through dialogue instead of classic advertising alone.
Initial Situation
Classic Christmas advertising often reaches customers only passively. Congstar wanted to use an interactive Christmas quiz to strengthen customer loyalty and actively involve customers in the run-up to Christmas, rather than just advertising to them.
Solution Concept
With LoyJoy, a quiz was created that does more than entertain: it actively involves customers. Alongside exciting quiz questions, they were able to find out what type of Christmas person they are. Coherent animations provided a unique experience in the run-up to Christmas, and at the end, a link led directly to the raffle entry form.
Results
- Almost 200,000 chats started show how strongly the format was received
- High customer interaction and positive feedback confirm that the playful approach resonates
- Improved customer experience and stronger loyalty to Congstar, a direct effect of the gamification