The Customer

ALDI Nord is one of the largest grocery retailers in Europe. In fiscal year 2025, the company generated revenue of over €31 billion (+7.4% year-on-year) with more than 90,000 employees in 8 European countries and 5,526 stores. Source: topagrar.com, 2025 annual results

The Collaboration With LoyJoy

ALDI Nord has been a LoyJoy customer since 2023 and uses the platform for a growing number of marketing and service formats: from seasonal advent calendars to competitions and interactive social media formats for Gen Z.

Projects at a Glance

ALDIventskalender 2025: Interactive advent calendar, held annually since 2023, with growing participation.
ALDI Originals Competition: “ALDI Original” fashion collection, receipt-upload competition via TikTok, Snapchat, Instagram and stores.
ALDI WhatsApp Raffle: Two editions, over 17,000 new WhatsApp subscribers in total.
ALDI Instagram Stories: Interactive competition directly in Instagram Stories, reduced bounce rate.
ALDI Freshness Test Quiz: Playful personality quiz with recipe recommendations.
ALDI Birthday Surprise: Personalized dialogue for birthday customers with a Fotowelt voucher.
“A Taste of ALDI Nord” on YouTube: Interactive Gen Z engagement on TikTok and Instagram around the YouTube format.