Success Cases
ALDI WhatsApp Raffle Grows Channel Subscribers
ALDI runs repeat WhatsApp raffles with LoyJoy: growing from 7,000 to over 10,000 new subscribers, plus valuable customer feedback in chat.
ALDI has now used the LoyJoy platform for a second time to run a raffle on the ALDI North WhatsApp channel, gaining new subscribers and collecting valuable customer feedback.
Initial Situation
To mark the milestone of 35,000 subscribers to the ALDI North WhatsApp channel, ALDI wanted to use this success to achieve two goals at once: keep growing the channel and hear directly from its own subscribers how the channel was landing. For this, ALDI developed a first raffle based on the LoyJoy platform, to obtain marketing consent and ask participants how they rated the channel.
Solution Concept
With the playful approach of the LoyJoy platform, ALDI generated over 7,000 new followers for the WhatsApp channel in the first round, with half of all participants using the feedback field to share their own improvement ideas, a clear sign that participation was about more than just winning.
Following this success, ALDI raised the bar and turned the format into a repeatable tool: a chatbot guides participants through an entertaining picture puzzle in conversation and collects their contact details directly for winner notification. At the end, participants once again have the opportunity to give personal feedback on the WhatsApp channel.
Results
- First edition: over 7,000 new followers for the ALDI North WhatsApp channel, combined with valuable feedback from participants
- Second edition: another 10,000 new subscribers through the picture-puzzle raffle, proof that the format works reliably on repeat
- Repeatedly high participation in the feedback field, providing valuable insights for further developing the channel