Business Goals

The YouTube format “A Taste of ALDI North” is aimed primarily at Gen Z. For the series “Family Flavour” and “Ein Bissen”, the community was invited to submit family recipes or local restaurants

The chat is advertised on the social media channels TikTok and Instagram, among others.

Results

With the LoyJoy Conversational Platform, ALDI Nord was able to successfully engage Gen Z interactively and establish a direct dialog.

The seamless integration of the chatbot on TikTok and Instagram made it possible to reach the young target group in a personal and appealing way.

Watch the Case Video