Success Cases
ALDI Nord Reaches Gen Z with Social Media Chat
For the YouTube channel “A Taste of ALDI Nord”, ALDI Nord used the LoyJoy Conversational Platform to interactively engage Gen Z and build a direct dialogue.
For the YouTube format “A Taste of ALDI Nord”, ALDI Nord uses a chatbot to interactively engage Gen Z.
Initial Situation
A YouTube video alone can be watched, but not shaped. For the “Family Flavour” and “Ein Bissen” series of the YouTube format “A Taste of ALDI Nord”, aimed primarily at Gen Z, ALDI Nord wanted to actively involve the community and invite them to submit family recipes or local restaurants.
Solution
To make submitting as simple and interactive as possible, ALDI Nord uses a chatbot for this, which is advertised on the social media channels TikTok and Instagram, among others.
Results
- With the LoyJoy Conversational Platform, ALDI Nord was able to successfully engage Gen Z interactively and establish a direct dialogue, instead of just delivering another video to watch.
- The seamless integration of the chatbot on TikTok and Instagram made it possible to reach the young target group in a personal and appealing way, right where they already spend their time.