Melitta
Interview at data:unplugged
Success Cases
Melitta Cashback via Chat and Barcode Scan
Melitta customers conveniently register their coffee maker via chat and receive additional benefits – implemented with the LoyJoy Conversational AI Platform.
The coffee and coffee accessories manufacturer Melitta rewards the purchase of a coffee machine with cashback, redeemed directly in the chat.
Initial Situation
Traditional cashback campaigns often require a paper form or a switch to a separate portal, a media break that puts customers off. A playfully simple cashback redemption process within the chat itself, without that media break, was meant to increase sales of the machine.
Solution
With LoyJoy, Melitta built an AI Agent that guides customers through the entire cashback process: in the chat, they identify their product via barcode scan and register it directly. The receipt upload only takes place after a successful AI check, so the process stays simple for customers.
Results
Shoppers are enthusiastic about the uncomplicated process, which lets them redeem cashback without detours through paper forms or separate portals.
Video Testimonial
At data:unplugged, Melitta shares how the cashback process via chat and barcode scan rewards coffee machine purchases seamlessly, without any media disruption.