Success Cases
Melitta AI Agent for Coffee Advice Across Benelux
Melitta uses a generative AI agent for coffee machine and product advice – live in the Netherlands and Belgium in Dutch and French.
Business Goals
Melitta is an internationally operating, family-owned group with a wide range of brands and products: coffee, coffee machines, and household products.
To provide targeted, scalable advice to coffee enthusiasts, Melitta launched a generative AI agent on the LoyJoy platform – starting in the Netherlands and subsequently rolling out to Belgium.
Results
Customers can chat about coffee machines, coffee and other products and receive comprehensive, AI-powered answers. Relevant articles and links are provided alongside the responses.
Following the successful launch in the Netherlands, the AI agent was rolled out to Belgium – available in both Dutch and French. The rollout demonstrates how flexibly and scalably the concept can be extended to new markets.