Hansaplast Product Tester

Hansaplast uses a chatbot to draw attention to its new product.

Initial Situation

For the launch of a new product, Hansaplast wanted to generate targeted attention while also collecting contact data for future marketing measures in compliance with data protection regulations, two goals that are hard to achieve at the same time with a classic ad.

Solution

The chatbot makes exactly that possible. Targeted ads lead users to the chatbot, where they can register directly for a product test. In the dialogue, the chatbot collects their personal data; to participate, users must opt in to the newsletter.

Results

• The chatbot arouses users’ interest in the new product in a targeted way while collecting contact data in compliance with data protection regulations for future marketing measures, both goals in a single step.
• This way, Hansaplast increases its reach and ensures sustainable customer loyalty for the new product.

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