Success Cases
Eucerin UK product consultant
By introducing a versatile chatbot, Eucerin UK has connected its customers even more closely with their favourite skincare brand.
Eucerin UK offers its customers interactive advice on skin problems through a chatbot that leads straight to the right product recommendation, instead of leaving them to search the online shop on their own.
Initial Situation
Looking for the right care product for their skin problem, customers previously had to browse the online shop’s range themselves. Eucerin UK wanted to offer them interactive advice on skin problems instead, advice that leads directly to the right recommendation.
Solution Concept
With LoyJoy, a chatbot was created that does more than just answer questions: it guides customers through a dialogue to the right solution. Customers specify the affected areas of the body, the chatbot shows matching Eucerin care products with product images and recommendations, and directs them straight to the online shop.
Results
Thanks to the automated advice, customers immediately receive relevant product recommendations without having to search the shop for a long time. Because the chatbot always uses the latest product data, the advice automatically stays up to date without any manual maintenance effort. This way, the chatbot connects advice and the purchasing process into one seamless experience.