Success Cases
Diamant Zucker Chatbot for Recipes and Service
Diamant Zucker has created a recipe bot with the help of LoyJoy that offers customers a holistic service experience.
Diamant Zucker was one of the first LoyJoy customers to work live with generative AI, back in mid-2023, and has since expanded the chatbot from a simple recipe finder into a central digital touchpoint for its customers.
Getting Started: AI Recipe Finder (2023)
Initial Situation
With such a wide range of baking recipes to choose from, customers found it hard to quickly identify the right recipe for their occasion, a challenge a classic recipe search on the website could not solve with the same personal touch. Diamant wanted to close exactly this gap through the new GPT interface of the LoyJoy platform.
Solution Concept
With LoyJoy, a chatbot was built that guides customers through a dialogue and shows them matching baking recipes based on the conversation, as personal as one-on-one advice, but available at any time.
Results
- Innovative, digital advice replaces the classic recipe search
- Recipe inspiration for different occasions keeps customers coming back
- Customers keep returning to the chatbot, a sign of real everyday value
Watch the Case Video
Expansion: A Central Touchpoint
Initial Situation
For questions about products, finding the right recipe, or joining promotions, customers previously had to rely on different channels. Diamant Zucker wanted to create a central digital touchpoint that combines product advice, recipe inspiration, and brand interaction.
Solution Concept
With LoyJoy, a chatbot was built that does not just answer customer questions but takes them all the way through: it advises on products, helps find matching recipes, and guides customers through product selection. Through the same chatbot, users can also enter competitions and sign up for the newsletter.
Results
- Significantly increased interaction with customers, a sign that the central touchpoint meets a real need
- Improved service experience for users
- More entries in competitions
- A higher number of newsletter subscriptions, and with it more direct contact with the brand