Consumer Brands
Diamant Advent Calendar: 7,000 New Members
Diamant Zucker has developed a Christmas competition on the LoyJoy platform, exclusively for the Diamant community.
Diamant prepared a special Christmas competition for its community.
Initial Situation
The aim of the campaign was to attract new members to the Diamant community during the run-up to Christmas, with a format designed to hold attention over several weeks rather than just a single day.
Solution
Registered members of the Diamant community had the exclusive chance to win Diamant products every week, keeping the excitement alive throughout the pre-Christmas period. There was also the opportunity to win a grand prize.
Results
The community members were enthusiastic about the four competitions, and the number of participants was pleasingly high, a clear sign that the recurring format resonated.
- 7,000 new members gained for the Diamant community during the Advent calendar period
- Numerous additional newsletter subscriptions as a basis for further customer engagement
