Congstar Smartphone Deals with 10% Voucher

The mobile phone provider Congstar uses a chatbot to offer its users personalised smartphone deals.

Initial Situation

With such a wide range of smartphone deals on offer, users found it hard to quickly find the offer that matched their preferences. The goal was to guide them directly to an individually tailored smartphone deal.

Solution

Instead of clicking through the entire range themselves, users answer a few questions about their desired smartphone features and tariff details in dialogue with the chatbot. In addition, each user receives a 10% voucher. At the end, the chatbot forwards the users directly to the appropriate offers where they can redeem their voucher.

Results

• Congstar’s chatbot is an effective solution for increasing user interaction, instead of leaving users to search through the range on their own.
• It also enables Congstar to collect valuable user data for profile enrichment and get to know its customers’ preferences better.
• At the same time, the voucher increases user loyalty and supports lead generation.

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