Advent calendar with pre and post phase: chatbot template
Description
Advent calendar chatbot with pre and post phase: a teaser before December, 24 doors during, a reveal after, all in one flow.
Highlights
Highlights
- Spread the Christmas spirit
- Daily excitement
- Collect leads and permissions
This template extends the classic 24-door advent calendar with a pre-phase and a post-phase, so the campaign does not just start on December 1 and end on December 24. Before Advent, a teaser dialogue with reminder function and newsletter sign-up builds anticipation, after Christmas Eve a post-phase reveals results or points to your core brand and follow-up campaigns.
Highlights
- Three phases in one flow: Pre-phase, 24 doors in December and post-phase run in one connected dialogue, with no system break for participants.
- Anticipation and reminders before December 1: The teaser dialogue collects newsletter sign-ups and reminds people of the campaign start before it even begins.
- A proper reveal instead of an abrupt end: After Christmas Eve, the post-phase leads into the prize reveal, your core brand or a follow-up campaign.
Use cases (examples)
- Christmas campaign with a long lead time for retail or insurance brands
- Building anticipation and reminder opt-ins as early as November
- Seamless transition from the advent campaign into a winter sale or new year campaign
- Distribution via QR code on packaging, flyers or in store
- Website integration as a continuous campaign companion from November through January
What is included in the template?
- Teaser dialogue for the pre-phase, including reminder function and newsletter sign-up
- 24 prepared doors with placeholders for question, answer options and prize logic
- Post-phase with results reveal, linking to your core brand or a follow-up campaign
- No-code editor to adjust all three phases
- Email address and marketing opt-in capture throughout the flow
Get started in under 5 minutes
- Install the template: Add the template to your workspace with a single click.
- Configure the pre-phase: Adjust the teaser text, reminder function and newsletter sign-up.
- Fill the doors and post-phase: Set up doors 1 through 24 and the reveal in the post-phase.
- Publish and embed: Embed the chat on your website or distribute it via QR code in newsletters and stores.
Customers
Frequently asked questions
The mechanics of the 24 doors are identical. This template additionally adds a teaser dialogue before December 1 and a post-phase after Christmas Eve, so the campaign builds anticipation beforehand and does not end abruptly afterwards.
You decide. The template's example configuration starts about a week before December 1, and you can adjust the timing freely in the no-code editor.
Depending on configuration, the reveal of the raffle results, a link to your core brand, or the start of a follow-up campaign. You design the content freely.
Yes. Use our simpler advent calendar template without pre and post phase instead.
They are captured with marketing opt-in throughout the whole flow, from pre-phase to post-phase, in line with GDPR requirements, and can be passed to your CRM or newsletter tool.
If you prefer a lighter editorial workload, use our weekly advent calendar template with four rounds instead of 24 doors.