Success Cases
Eucerin Skin Consultant
Interactive AI-powered skin consultation for Eucerin: a few simple questions lead to the right skincare routine and a direct product recommendation for online purchase.
Eucerin is an internationally known dermatological skin care brand, and its wide range of products raises one key question for customers: which one actually fits their skin?
Initial Situation
Advising customers across such a large number of product lines for different skin conditions would take significant resources with a traditional, staffed approach. Eucerin needed a simple, resource-saving way to guide customers to the right recommendation.
Solution Concept
A chatbot for skin consultation was created for this purpose. With just a few questions, it leads to the right skin type and the matching products, as personal as a one-on-one consultation, but available anytime.
Results
- Already published in more than 25 Eucerin countries across Europe, the Americas, Africa, and Asia, proof that the concept carries across very different markets
- Participants particularly like the interactive, playful way of finding their individual product recommendation
- Products can be purchased directly online, so the advice leads straight to a purchase