Success Cases
Wine in Black: AI Sommelier for Online Wine Retail
Wine retailer Wine in Black has realised an intelligent digital sommelier with LoyJoy that personally advises customers on wine selection and delights them.
Business Goals
Wine in Black serves discerning customers. The goal is to offer an experience in online retail that matches the high-quality brick-and-mortar wine trade.
The intelligent sommelier is based on Agentic AI and enables natural dialogue, almost like in a professional wine shop. It asks follow-up questions when needed to determine the best selection from Wine in Black’s extensive range.
Setting up in LoyJoy is simple: The agent learns the product database and autonomously selects wines, naturally with predefined guardrails from Wine in Black. Products are always current and special offers are preferentially recommended.
Results
Customers receive an intelligent sommelier that advises them and selects suitable recommendations. Each recommendation is thoroughly justified to meet the expectations of Wine in Black’s discerning customers.
For Wine in Black, this offers the advantage of serving customers in a modern and comfortable way through full automation. Additionally, the digital sommelier promotes dwell time, product discovery, and ultimately sales.
Customers can add the wine directly to their shopping basket and receive a coupon code from the AI agent as an incentive to buy.