Success Cases
Westfalen Specialty Gases: AI Chatbot for B2B Enquiries
With the smart chatbot from Westfalen and LoyJoy, the enquiry process for specialty gases is now child's play.
Westfalen AG has developed an AI Agent with the LoyJoy platform that guides B2B customers through the entire enquiry process for specialty gases, simpler than a classic enquiry form full of technical details.
Initial Situation
An enquiry for specialty gases requires many technical details, such as the number of components, concentrations and quantities, which is often cumbersome for B2B customers via a classic form. The enquiry process for specialty gases therefore needed to be simplified for B2B customers.
Solution Concept
The AI Agent guides customers through the enquiry in a dialogue and records all relevant information, such as the number of components, concentrations and quantities, instead of leaving them to fill out a technical form on their own. The integrated generative AI resolves customer questions along the way, even during the ongoing enquiry process.
Results
Thanks to the AI Agent, Westfalen was able to significantly optimise the enquiry process for specialty gases. The digital solution ensures greater customer satisfaction, since customers no longer have to work through a complex form on their own, and supports lead generation through the combination of structured data collection and intelligent question answering.