LoyJoy

Success Cases

AI-Powered Search at TRUMPF

TRUMPF adds AI-generated summaries to its website search, helping customers quickly access complex technical knowledge and relevant product information.

Goals: Making Technical Expertise More Accessible

As the global market leader in machine tools and laser technology, TRUMPF provides its customers with extensive technical knowledge on products, applications, and industrial manufacturing processes. For users, however, this often means a lot of content, a lot of documents, and a corresponding time investment in research.

Especially when it comes to complex machines, technical specifications, or application questions, customers today expect quick and precise answers. However, traditional website searches often only provide lists of links. Users must identify the relevant information themselves and search through multiple pages.

After introducing the AI assistant “Ask TRUMPF”, the company aimed to further improve the digital customer journey. The objective was a smarter search experience that does more than retrieve information — it should help users quickly understand it.

Together with LoyJoy, a solution was therefore developed that integrates Agentic AI directly into the website search. The AI analyzes relevant content, prioritizes information, and presents it in a concise summary.

Results: Faster Orientation Through AI-Powered Summaries

The new AI Summary adds an intelligent layer to TRUMPF’s existing search function. Instead of simply listing search results, the AI agent automatically generates a structured summary of the most relevant content.

The AI assistant analyzes multiple sources simultaneously—such as product pages, technical information, or application descriptions—and presents the key points in an easy-to-understand format. This gives users immediate context before they delve deeper into specific content.

The implementation on the LoyJoy platform combines chatbot technology, knowledge integration, and Agentic AI to create a new search experience.

The benefits are particularly evident with complex topics:

  • Faster information retrieval for technical questions
  • Significantly reduced research time for customers and prospects
  • Improved navigation through extensive product and knowledge content

With the combination of AI agent, chatbot, and intelligent search, TRUMPF is consistently advancing its digital customer interface and enabling more efficient knowledge utilization for customers worldwide.

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