Success Cases
From Support Bot to Global 24/7 Sales Assistant with Agentic AI
Powered by the LoyJoy platform, TRUMPF has taken its digital assistant 'Ask TRUMPF' to the next level. What began as a generative AI chatbot on the German website now operates as an autonomous Agentic AI sales rep and has been successfully scaled for the US market.
Challenge & Goals
TRUMPF SE is a leading global family-owned company for machine tools, laser technology, and electronics. In the B2B sector, these highly complex products require intensive consulting and explanation.
The Goal: To provide B2B customers worldwide with immediate answers around the clock, generate qualified leads, and simultaneously relieve the human sales and service teams from routine inquiries. All of this needed to be achieved without driving up headcounts during international expansion (e.g., into the USA).
The Solution: “Ask TRUMPF” as Agentic AI
With the help of LoyJoy, TRUMPF made the leap from classic GenAI to autonomously acting Agentic AI. The digital colleague “Ask TRUMPF” doesn’t just answer static questions; it understands complex contexts, independently searches product data, and proactively guides the user to the right machine. If the system detects buying interest or a need for in-depth consulting, it seamlessly hands over the pre-qualified lead to the appropriate human expert.
Results & Measurable Impact
The Dual ROI (Revenue & Workload Relief): The AI autonomously clarifies preliminary technical questions. This massively relieves the team, allowing human experts to focus on complex consulting and closing deals.
24/7 Lead Generation: The assistant acts as a digital top performer in sales, generating new, pre-qualified leads across all time zones.
Successful Internationalization: Following the proof of concept in Germany, the intelligent LoyJoy architecture was successfully rolled out to TRUMPF’s US website – achieving global scalability without a cost explosion in support.
Highest Precision: Technically accurate and reliable information that meets the high standards of German engineering and manufacturing.