Success Cases
Eucerin Advent Calendar Chatbot Success Case 2024
As a surprise for their newsletter subscribers, Eucerin set up a chat-based advent calendar on the LoyJoy platform.
Following the great success of the previous year, Eucerin España once again launched a chat-based Advent calendar in 2024 with the help of the LoyJoy platform.
Solution
Every day during Advent, customers had the chance to take part in an exciting quiz, keeping Eucerin part of the conversation throughout the month rather than for just a single moment. With the correct answer, participants qualified directly for the competition.
Results
Eucerin’s competition was, once again, a complete success.
- Over 25,000 entries
- High user activity and impressive conversion rates, a sign that the format resonated with customers
- Valuable opt-ins for personalized product information that keep Eucerin in dialogue with customers beyond the campaign