LoyJoy vs. moinAI

moin.ai Alternative: LoyJoy vs. moinAI Compared

Both vendors are based in Germany. The difference shows up mainly in telephony, process depth, and pricing transparency.

Two different platform philosophies

moinAI (operating company knowhere GmbH, Hamburg, founded 2015, on the market as a SaaS chatbot since 2018) is a specialized, bootstrapped vendor for website chat and knowledge base automation with over 150 customers and documented case studies, including ImmoScout24, FAZ, and Geberit. LoyJoy is a BPMN process platform with voice as an integrated channel. moinAI currently has no voice AI agent of its own. The only voice-adjacent integration is virtualQ, a pure callback scheduling tool where a human employee conducts the actual call.

Direct comparison: LoyJoy vs. moinAI

KriteriumLoyJoymoinAI
Headquarters / founded[1]Münster, 2018Hamburg, 2015 (as knowhere), SaaS chatbot since 2018
Funding[1]Self-fundedBootstrapped, no known VC round
Employees[2]Not publicly disclosedaround 30
Customers[2]Not publicly disclosed150+, over 10 million conversations per year per vendor claim
Voice / telephony[3]Speech-to-speech Phone Agent, under 500 ms latency, inbound and outboundNo voice AI agent. Only callback scheduling via virtualQ, with the actual call conducted by a human
Channels[4]Web chat, WhatsApp Business (40+ modules), phone, MCP serverWeb chat as the core channel, Telegram, Facebook Messenger; WhatsApp only in the enterprise package, not in standard plans
Configuration[5]No-code, BPMN 2.0No-code drag and drop, topic-based, no BPMN standard
AI models[5]Customer's choice: GPT-5 family, Mistral Medium, Scaleway gpt-oss-120b, open-source, EU-only possibleGPT-4o and GPT-4o mini plus open-source models, RAG against hallucination, no proprietary base model
Self-learning[5]Process-based"Reassuring" and "Dreaming" mechanisms to retrain from unresolved queries, "Kompanion" for live agent suggestions
Pricing[6]From EUR 399 per month, transparentBusiness EUR 880 per month (EUR 750 with annual billing, 3-month minimum term), Growth EUR 1,580 per month, Professional EUR 2,930 per month, Enterprise on request
Hosting[6]EU-only, own hardware in Germany on requestGermany and the EU, specifically Azure West Europe and OVH
Compliance[7]GDPR, EU hosting, accessibility standards, EU AI Act, DORA, documented in the Trust CenterGDPR with a DPA; no public ISO 27001 certification found; no communication on DORA, accessibility, or the EU AI Act
Languages40 in chat25 standard languages, up to 98 with auto-translation per third-party source
Marketing modulesNewsletter double opt-in, quizzes, raffles, advent calendars, lead qualification with CRM handoverLead capture via forms, only buildable by the moinAI team, no self-service; no WhatsApp campaign tool

When LoyJoy fits

  • AI agents for chat and phone from one platform are needed
  • WhatsApp should be a full channel including marketing campaigns, not only in the expensive enterprise package
  • Real processes should be automated with BPMN instead of pure topic or FAQ flows
  • Compliance beyond GDPR is required, such as DORA, accessibility standards, or the EU AI Act
  • Free choice of the AI model that processes your data matters
  • Lead qualification with a direct CRM handover is needed, instead of manually built forms

When moinAI fits

  • Pure website chat and knowledge base automation without process or voice requirements is the need, with a very short time to value
  • Full pricing transparency on the website matters more than individual consulting
  • An established German vendor with over 150 customers and public references such as ImmoScout24, FAZ, and Geberit is wanted
  • Granular self-learning features for conversation upkeep are valued, such as Reassuring, Dreaming, and Kompanion suggestions for live agents

Switch story

Consumer goods brand · Consumer brands

Anonymisiert auf Wunsch des Kunden.

Vorher

A competitor's conversational AI solution for service requests, separate tooling for promotions and raffles, multiple logins, fragmented analytics.

Nachher mit LoyJoy

A unified LoyJoy tenant for service, promotions, and lead generation, a single analytics dashboard, significantly less tool sprawl in the marketing stack.

Frequently asked questions

How long has moinAI existed?
The operating company knowhere GmbH was founded in Hamburg in 2015, initially as a travel app. The pivot to moinAI as a chatbot SaaS happened in 2018.
Does moinAI have a phone or voice channel?
No. The only voice-adjacent feature is callback scheduling via partner virtualQ; the actual call is conducted by a human employee, not an AI agent.
What does moinAI cost?
Business package EUR 880 per month (EUR 750 with annual billing), Growth EUR 1,580 per month, Professional EUR 2,930 per month, each with a minimum term of 3 to 12 months, Enterprise negotiated individually. Older third-party sources show lower prices under different package names, which could point to a 2025/2026 price increase.
Is WhatsApp included with moinAI?
Only in the enterprise package, not in the three standard plans.
Which AI models does moinAI use?
GPT-4o and GPT-4o mini as well as open-source models with RAG safeguards, no proprietary trained base model, and no choice between Mistral or Claude.
What is moinAI better at?
An established market position since 2015/2018 with over 150 customers and dense public case studies, granular self-learning mechanisms for content upkeep, and full pricing transparency without needing to contact sales.
Is moinAI GDPR-compliant?
Yes, with a DPA and EU hosting via Azure West Europe and OVH. No public ISO 27001 certification or statements on DORA, accessibility, or the EU AI Act were found.

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Last updated: August 2026

Sources

  1. Gründer.de, moinAI: founding, history, funding (abgerufen 2026-08-11)
  2. moinAI, About us (employees, customer count, metrics) (abgerufen 2026-08-11)
  3. moinAI, virtualQ integration (abgerufen 2026-08-11)
  4. Chatarmin, moinAI pricing comparison (abgerufen 2026-08-11)
  5. moinAI, product features (abgerufen 2026-08-11)
  6. moinAI, official pricing page (abgerufen 2026-08-11)
  7. moinAI, GDPR compliance (abgerufen 2026-08-11)