Zurich Brazil: AI Agent for Cell Phone Insurance

ZURICH Brazil, part of the globally active Zurich Insurance Group, wanted to attract younger target groups for its cell phone insurance, right where they already spend their time: on Instagram and TikTok.

Initial Situation

For younger audiences on social media, the path to the right insurance needs to be just as fast and direct as the channels used to reach them. The goal was therefore a dialogue-based path that calculates the matching tariff directly in the chat, enables sign-up, and channels leads through social media platforms such as Instagram and TikTok.

Solution Concept

The AI Agent from LoyJoy takes over exactly this path: it asks for brand, model, and storage size, determines the price instantly, and leads directly to sign-up, seamless and customer-friendly.

Results

• Seamless, customer-friendly sign-up process directly in the chat
• Reaches a young target group through social media channels, right where they already are
• Increased conversion via direct linking to sign-up, a sign that speed makes the difference for this audience

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