Success Cases
ADAC: Take Out Travel Insurance via Chatbot
ADAC Insurance relies on an interactive LoyJoy chatbot to generate leads for its international travel health insurance during the travel season.
ADAC Insurance is launching its campaigns for international travel health insurance just in time for the holiday season.
Initial Situation
Traditional landing pages rarely deliver the experience that prospects expect on channels like Instagram and Facebook, where they are used to a dialogue. Instead of relying on traditional landing pages, ADAC Insurance wanted to generate leads and sales for its international travel health insurance through an interactive dialogue.
Solution
Together with LoyJoy, an interactive chatbot was built, the first project resulting from the collaboration between ADAC and LoyJoy. It is integrated into ADAC’s existing systems via API and guides prospects end-to-end through the entire application process as a dialogue.
Results
- The entire application process runs seamlessly in the chat, without switching to a separate form
- Sales via digital channels are transformed into dialogue in line with modern trends
- High usability lowers the barrier to completing an application
- A modern customer experience that makes it easy and efficient to enter ADAC’s digital product world