Zurich Brazil: Quiz for Cell Phone Insurance Leads

The Zurich Group wins new customers for its cell phone insurance in Brazil with an interactive quiz, reaching a young target group that classic insurance advertising barely reaches.

Initial Situation

Insurance topics often feel dry and abstract to a young target group, and classic advertising for cell phone insurance barely reaches them. ZURICH Brazil therefore wanted to create attention for its cell phone insurance in a playful way and win qualified leads.

Solution Concept

With LoyJoy, an interactive quiz was created that has customers playfully find out with four questions how secure their phone really is, then leads them directly to the sign-up step, instead of leaving them to decide on their own.

Results

• The quiz makes the abstract topic of cell phone insurance concretely tangible and thereby increases lead generation
• Entertaining animations grab attention, drive higher user engagement and longer chat sessions, both important preconditions for prospects to reach the sign-up step at all
• Prospects are guided directly and without detours to sign-up

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