Success Cases
Quiz interativo para seguro de celular Zurich
The Zurich Group successfully wins new customers for its cell phone insurance in Brazil with the help of LoyJoy's Conversational AI Platform.
Ziele
ZURICH Brazil wanted to create attention for its cell phone insurance and to win qualified leads - playfully and for a young target group. The goal was an interactive quiz in which customers find out with four questions how secure their phone is, and at the end go directly to the sign-up step.
Ergebnisse
The quiz makes cell phone insurance tangible and increases lead generation. Entertaining animations grab attention, drive higher user engagement, and longer chat sessions - and guide prospects directly to sign-up.