Kölln LoyJoy Chatbot for RELOAT Raffle

With LoyJoy, Kölln developed a chatbot that gave users the chance to win a large package of the new RELOAT drinkable meal.

Initial Situation

For the launch of the new drinkable meal RELOAT, Kölln wanted to do more than create attention for the new product, it also wanted to gain valuable insights into customers’ preferences and needs.

Solution

With LoyJoy, Kölln built a chatbot that directed participants to the chat via the newsletter, where it asked them questions about the drinkable meal in a dialogue. To enter the raffle, they also provided their email address to be notified if they won, which also generated new opt-ins for Kölln.

Results

• The playful approach sparks customers’ interest in the new product in a targeted way
• The answers and data collected in the dialogue drive profile enrichment and make customer profiles more precise, so later offers match actual preferences more closely

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