Success Cases
Hansaplast Newsletter Survey
Hansaplast conducts an interactive newsletter survey with the help of LoyJoy – gathering valuable customer feedback and growing their subscriber community.
Hansaplast, a leading provider of wound care, uses LoyJoy to gather newsletter feedback directly in dialogue with its own readers, instead of just guessing.
Initial Situation
The goal was to get valuable customer feedback on the newsletter directly from readers themselves, and use it to further sharpen customer profiles.
Solution Concept
The chatbot guides users through a dialogue with targeted questions on topic preferences, subscription motivation, and desired mailing frequency, then collects open feedback in their own words. It then directs users to other Hansaplast channels, such as Facebook and Instagram, via links.
Results
- Immediately usable customer insights straight from the source, to further optimize the newsletter
- Drives profile enrichment for more precise customer profiles
- Additional qualified traffic to Facebook and Instagram through the linking of other brand channels