Success Cases
ALDI Nord Freshness Test Chatbot with Prize Draw
Discover your fruit or vegetable type playfully with the ALDI Nord chatbot, win a shopping voucher, and get matching recipe ideas.
ALDI North uses a chatbot from LoyJoy to inspire its customers with a playful personality test.
Initial Situation
The goal was to increase customer engagement with a playful format that actively involves customers, while collecting valuable customer data along the way.
Solution Concept
The chatbot guides participants through a playful personality test in conversation: they answer fun questions about their personality and find out which fruit or vegetable matches them. Along the way, they can win a shopping voucher, with name and e-mail address recorded directly in the chat. At the end, each participant receives a matching recipe suggestion.
Results
- Very positive response from participants, a sign of how well the playful format resonates
- Increased customer engagement through entertaining gamification elements such as funny pictures and emojis
- The recipe suggestion motivates participants to shop directly at ALDI North, turning the entertainment into a concrete reason to buy
- Stronger brand loyalty and valuable customer data collected