Business Goals

NIVEA Switzerland promoted new products based on the LoyJoy platform.

The goal was to attract new members to the myNIVEA loyalty program, register product testers, draw attention to the new LUMINOUS630 product line and obtain GDPR-compliant marketing consent.

Results

The chatbot collected GDPR-compliant marketing consents for NIVEA and provided an innovative way to engage with registered customers, conduct closed-loop product tests and market new products.

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