DIPLOMA University of Applied Sciences: 24/7 study advice with generative AI

The DIPLOMA University of Applied Sciences is a private distance university with study centres in Germany. Prospective students inform themselves mostly digitally and expect fast, precise answers about programmes, admission, financing and how a distance-learning programme works.

Goals: scale study advice and secure leads

A distance university has no fixed opening hours in the minds of its target audience. Prospective students research late in the evening, on weekends and alongside job or family. The DIPLOMA University of Applied Sciences wanted to consistently meet that reality.

For the DIPLOMA University of Applied Sciences this meant:

• advisory volume outside office hours
• high variety of programme-related questions
• undecided prospects who drop off without contact

What was needed was a digital solution that advises around the clock and at the same time captures qualified leads. For this purpose, the DiploBot with generative AI was implemented on the LoyJoy platform.

Results: more advice, more applications

The DiploBot is the digital first point of contact for the DIPLOMA University of Applied Sciences. It answers a wide range of questions about programmes and guides prospective students specifically to deeper content. When needed, they leave their contact details so the service team can take over.

Results of the solution:

• 24/7 available study advice
• immediate answers in natural language
• higher conversion from website visitors to leads
• service team with more time for personal advice

This creates a digital advisory funnel that accompanies prospective students from the first click to personal contact, without anyone having to wait for an answer.