Success Cases
DA Direkt
DA Direkt has developed a chatbot for the pet health insurance that advises customers, calculates prices and acquires new customers.
Business Goals
DA Direkt is a German online direct insurer and part of the Zurich Group Germany. Its insurance products have already won numerous awards.
The LoyJoy chat supports sales and includes a complete application process. It advises customers on pet health insurance, calculates prices individually and thus wins new customers. The chat is directly connected to DA Direkt’s CRM system to seamlessly transmit leads. The website is also connected to the chatbot and automatically takes over the data from the chat. The chatbot was implemented by the DA Direkt team in-house.
Results
The chat is the first product from the collaboration between Zurich Group Germany and LoyJoy. LoyJoy won the Zurich Innovation Championship, a global competition, in 2024.
The chatbot successfully generates new leads and contracts for DA Direkt in key target groups via social media channels such as Instagram and Facebook.