Success Cases
BRITA Spain: More Subscribers via Chatbot
BRITA, the expert name in water filtration, is breaking new ground in Spain to attract newsletter subscribers.
BRITA, the water filtration specialist, wanted to attract new newsletter subscribers in Spain with a registration process simpler than a classic form, one that delivers value immediately.
Initial Situation
Classic registration forms cost users time and rarely offer an immediate incentive. BRITA wanted a straightforward way for users to register for the newsletter while receiving direct value in return.
Solution Concept
With a chatbot built on the LoyJoy platform, users register for the newsletter directly in the chat and receive a 25% discount code in the same moment, no separate form required. Their personal data is captured directly in the chat.
Results
- Effective increase in newsletter subscribers thanks to the uncomplicated registration process
- Higher user satisfaction, since the discount code is available immediately in the chat
- Improved conversion rate, a sign that the immediate value makes the difference
- Smooth user experience thanks to the simple data collection in the chat