Zurich Edge Conversational Agent
The way in which customers and businesses interact is becoming increasingly conversational. Instead of static forms, Zurich Edge relies on guided conversations. We at LoyJoy are delighted to be supporting this journey as a technology partner.
A milestone for the digital customer experience
Having already emerged as the winner of the Zurich Innovation Championship, the collaboration has now reached another milestone: the launch of a new AI-based assistant on Zurich Edge. This solution was rolled out simultaneously across four markets (Australia, Malaysia, India and Indonesia) for five different use cases.
Intelligent processes directly in the chat
The Zurich Edge agent is far more than just a simple question-and-answer tool. It acts as a smart companion, guiding users through personalised pathways depending on their needs. Here are a few examples of how the bot simplifies daily interactions:
- Efficient partner onboarding: Prospective partners are guided step by step through a qualification process. The bot collects all relevant key data directly, such as company size and industry. Together with the contact details, this information is seamlessly forwarded to the relevant team at Zurich.
- Targeted product information: For queries about specific insurance products, the bot immediately provides the relevant information and redirects users to the corresponding detail pages via direct links. This way, everyone can find exactly what they need without a lengthy search.
- Direct line to the service team: If personal contact is desired, the bot handles the groundwork. It collects the necessary personal details so that the service team has all the information they need to process the enquiry quickly and effectively.
- Career and general enquiries: The bot also offers a quick entry point for potential new talent or general enquiries, directing users to the right contact person.
No-code power for marketing teams
Thanks to the LoyJoy no-code platform, teams in the APAC region can develop their own conversational agents and adapt them to current campaigns in real time. This means maximum speed when optimising the customer journey.
Moving forward together
This success demonstrates how AI agents can drive real business processes forward, from the initial enquiry to the final data set. We would like to thank the teams at Zurich for their trust and congratulate them on this successful multi-market launch!
— by Laura Knittel