Working Student Marketing & Social Media (m/f/d)

Content, Social Media & Agentic AI

About LoyJoy

LoyJoy is Europe's Agentic AI platform for customer interaction via chat and phone. Our AI Agents don't just answer questions – they resolve customer requests end-to-end: advising, qualifying leads, executing processes and relieving service and sales teams at companies like RTL+, TRUMPF, R+V Insurance, Vaillant and SCHOTT.

As a Marketing Working Student, you help us tell these stories. You create content for our website, blog, customer stories, events, releases and social media – strongly supported by AI Agents and modern AI tools. The goal is not generic social media content, but clear, relevant and credible B2B communication around Agentic AI, SaaS, customer service, sales and digital transformation.

Your responsibilities

• You actively help shape and develop our social media channels, in particular LinkedIn and Instagram, as well as our blog and newsletter.
• You write blog posts, success stories, customer interviews, event reports and release updates.
• You prepare interviews with customers and internal experts, structure the content and turn it into compelling stories.
• You attend events like DMEXCO, InsureNXT and data unplugged, gather impressions on site and turn them into posts, recaps, photos, short videos or website content.
• You support the ongoing development of our LinkedIn and Instagram channels.
• You use AI Agents and AI tools for research, structuring, drafts, variations, summaries, graphics and content production.
• You critically review AI-generated content, checking for accuracy, tone, quality and brand fit.
• You observe which content performs well and derive ideas for new posts, formats and improvements.
• You work closely with marketing, sales, customer success and the founding team to turn real customer projects into great content.

Your qualifications

• You are enrolled as a student throughout the whole engagement (a requirement for the working student status), ideally in Münster or the surrounding area.
• You write very good German and bring good English.
• You enjoy making complex topics accessible, precise and interesting.
• You are interested in AI, Agentic AI, SaaS and B2B and want to become really good with AI tools.
• Experience with LinkedIn, Instagram, Canva, Figma or SEO is a plus, but not required.

What you can expect

• Fair compensation from €17/hour.
• Real creative freedom: you develop your own topics, help shape our channels and help evolve our brand.
• A working student role with real impact: your content appears on our website, in social media, in customer communications and around events.
• A relevant topic for the future: you work daily with Agentic AI, AI Agents, chatbots, phone bots and modern AI tools.
• A strong learning environment: you learn how content marketing works in a B2B SaaS company – from topic finding through interviews to publication and optimisation.
• A great office in the heart of Münster city centre – you work closely with the team and quickly gain insight into real projects.
• Flexible working hours that accommodate your studies and exam periods.
• At least 12 hours per week, more if your schedule allows.
• A team that gives you responsibility without leaving you on your own.
• The opportunity to practically learn and develop modern AI-supported content production.

Why this role is exciting

Many marketing jobs for students revolve around simple social media posts or support tasks. At LoyJoy, you work on real content for a growing AI SaaS company with well-known enterprise clients. You learn how to explain complex technology clearly, make customer stories visible and integrate AI Agents meaningfully into daily content work. If you enjoy writing, are curious about AI and want to learn marketing not just in theory but in practice, this role is a great fit.