Success Cases
Telekom Instagram Raffle Case Study Results
Deutsche Telekom achieved lead generation success with LoyJoy: an A/B tested chatbot delivered a 300% conversion boost, proving the power of conversational AI.
Business Goals
Deutsche Telekom wanted to challenge its existing raffle platform for acquisition of GDPR-compliant marketing permissions on Instagram with LoyJoy.
An A/B/C test was conducted. Three raffle versions were published: one web form, one plain LoyJoy chatbot and one gamified chatbot on the LoyJoy platform.
Results
With conversion rates of 35% and 45% (non-gamified vs. gamified) LoyJoy outperforms the existing platform, which achieves a conversion rate of 14%.
The gamified chatbot with LoyJoy more than tripled the conversion rate.
The acquired marketing consents are transferred directly to Telekom’s existing systems; no data is stored in LoyJoy.