Business Goals

Deutsche Telekom wanted to challenge its existing raffle platform for acquisition of GDPR-compliant marketing permissions on Instagram with LoyJoy.

An A/B/C test was conducted. Three raffle versions were published: one web form, one plain LoyJoy chatbot and one gamified chatbot on the LoyJoy platform.

Results

LoyJoy by far outperforms the existing platform, which achieves a conversion rate of 14 % while LoyJoy achieves

The power of conversation and gamification more than triples the conversion rate.

Watch the Case Video