Business Goals

Hansaplast uses a chatbot created with LoyJoy to draw attention to its new product.

Users are led to the chat via targeted ads and can register for a product test there.

The chatbot collects their personal data. In order to participate, users must opt-in to the newsletter.

Results

The chatbot makes it possible to arouse the interest of users in a targeted manner and at the same time to collect contact data in compliance with data protection regulations, which can be used for future marketing measures.

In this way, Hansaplast increases its reach and ensures sustainable customer loyalty for the new product.

Watch the Case Video