Business Goals

ALDI North uses a chatbot from LoyJoy to inspire its customers with a playful personality test.

Participants answer fun questions about their personality and find out what type of fruit or vegetable they are.

They can also win a shopping voucher. Personal data such as name and e-mail address are recorded directly in the chat.

At the end, each participant receives a recipe suggestion.

Results

The competition is very popular with participants.

The chatbot uses entertaining gamification elements such as funny pictures and emojis to increase customer engagement.

The recipe suggestion motivates participants to shop directly at the ALDI North Group.

This strengthens brand loyalty and collects valuable customer data.

Watch the Case Video