Ziele

ZURICH Brazil uses an interactive LoyJoy chatbot to attract customers for its cell phone insurance.

Customers can find out how secure their cell phone is by taking a fun quiz.

They answer four questions about their cell phone usage. Entertaining animations grab their attention and increase the interaction rate. At the end, a link takes them directly to the option to take out a policy.

Ergebnisse

Thanks to the LoyJoy chatbot, ZURICH Brazil is able to generate more attention and leads for mobile phone insurance.

The quiz increases lead generation and brings the topic of mobile phone insurance to life. The playful design ensures greater user engagement and longer chat sessions.

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