Business Goals

The Senger car dealership group with 40 locations faced the challenge of optimizing the time-consuming process of data collection in sales. Salespeople had to request various personal data during customer consultations and manually enter it, which distracted from the actual sales conversation.

The goal was to digitize and automate this process to give sales staff more time for personal customer consultation. With a specially developed LoyJoy chatbot, all necessary customer data should be collected automatically and in a structured manner.

At the same time, Senger wanted to improve data quality and create seamless integration with existing CRM systems to optimize downstream processes.

Results

The implemented chat represents a significant relief for sales staff, who can now focus entirely on customer consultation instead of wasting time with manual data entry. The efficiency of sales conversations could be noticeably increased.

Customer data is now automatically and error-free stored in the digital database, which considerably improved data quality. The seamless integration allows customers to be contacted promptly and specifically with relevant offers, leading to a significantly higher follow-up success rate.

The system is now deployed across all 40 locations and has noticeably increased customer satisfaction through personalized service.

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