New Success Story Online: LoyJoy x ALDI Nord 🚀
ALDI Nord is one of the largest retailers worldwide – with millions of customer contacts daily, a strong brand profile, and a clear focus on efficiency and customer proximity.
Together with LoyJoy, ALDI Nord has implemented a variety of interactive chatbot campaigns – from competitions to the ALDIvent calendar to creative participation formats. The chatbots enable direct, entertaining customer dialogue, simplify data collection, and help implement campaigns efficiently and in compliance with GDPR.
What Was the Goal?
➡️ Increase digital interaction and customer loyalty
➡️ Actively promote new channels such as the ALDI WhatsApp channel
➡️ Playfully acquire opt-ins and customer data
What Was the Result?
âś… Thousands of chat starts & high conversion rates
âś… Successful establishment of new channels
âś… Strong participation & positive customer feedback
🎥 Case Video & all details about the collaboration can be found here
— by Steffen Wichtrup