Data:Unplugged 2026 Recap: AI Agents, Live-Building, and a Glowing Orange Phone
The data: unplugged 2026 conference in Münster made one thing unmistakably clear: the phase of purely experimental AI is over. In an era where efficiency and scalability determine market success, practical solutions are taking center stage on the strategic agenda. We’re back in the office, with slightly aching feet but fully recharged, looking back on two days that demonstrated how autonomous AI agents are already transforming the way companies operate in a lasting way.
Day 1: Scalable AI in Industry: A Deep Dive with TRUMPF
The first day kicked off with lively discussions and a packed house. Our booth quickly became the go-to spot for anyone looking for concrete ways to integrate AI agents directly into their existing processes.
Partner Power on Stage
An absolute highlight was our joint session with TRUMPF. As one of the world’s leading manufacturers of machine tools and laser technology for industrial manufacturing, TRUMPF stands for the highest precision. It quickly became clear on stage that the company is also a digital pioneer: This isn’t about experiments, but about tangible transformation in industry. A huge thank you to Lilly Milker and Tim Ebermann, who presented this journey together with us.

They impressively demonstrated how TRUMPF uses AI agents to massively increase accessibility in sales. The agent directly supports prospective customers with consulting on highly complex products and enables targeted appointment scheduling with the right sales experts around the clock. What began as a pilot project in Germany is now successfully rolling out internationally. For us, this is a prime example of “AI Made in Germany”—pragmatic in its implementation, yet global in its impact.
Innovation at the Booth: Voice AI Put to the Test
Away from the main stage, the focus at our booth was on a technology that is rapidly gaining significance: conversational voice AI. Our Phonebot was in constant use and drew many curious glances. It was impressive to see how positively visitors reacted to the response speed of the voice AI. For many, it became clear here that voice AI is now a real option for efficiently and seamlessly handling customer inquiries over the phone. 📞

And since technology and good vibes go hand in hand for us, we couldn’t leave out a classic: our legendary unicorn giveaway. It was great to see so many happy winners walking around the fair with their new companions! 🦄✨

Day 2: No More Excuses – Live Building in the Masterclass
On Day 2, we shifted our focus from “What’s possible?” to “How do we actually do this?” In our 11:30 a.m. masterclass, the motto was: Hands-on.
From Idea to Agent in Minutes

Our CEO Ulf Loetschert demonstrated that you don’t need months-long development projects to create powerful AI agents. After a quick deep dive into real-world use cases, it was time to kick off the live-building session. Participants were able to request specific use cases in advance, which Ulf then transformed into autonomous AI assistants directly on the LoyJoy platform. 🏗️
With over 100 participants and 300 applications, it’s clear that there’s huge interest in hands-on knowledge. If you missed the masterclass or would like to revisit the live-building process at your own pace, we warmly invite you to join our regular webinars. There, we’ll dive just as deep into the subject matter, answer your questions, and show you how to use the LoyJoy platform for your specific needs. 🚀 Click here for the latest dates!
Our takeaway: Data:unplugged, we’ll be back!
We’re taking home plenty of inspiration, new partnerships, and the certainty that autonomous AI agents have moved beyond the realm of pure theory and now offer real, measurable relief for a wide variety of business areas. data:unplugged has once again proven that nothing can replace face-to-face interaction, especially when it comes to making complex technology tangible.
A heartfelt thank you to the data:unplugged team for organizing the event and to everyone who visited our booth. We’re already looking forward to data:unplugged 2027! 🔌🔥
Since pictures are known to be worth a thousand words, we’ve put together a few impressions of the booth, the stage, and of course our happy winners for you:

— by Laura Knittel