Insurance
WGV: car insurance for new drivers bought in chat
Interactive YoungDriver chat from WGV: calculate tailored insurance coverage playfully and complete it directly, successful since 1921.
Württembergische Gemeinde-Versicherung (WGV) has offered needs-based insurance since 1921. With LoyJoy, new drivers calculate their YoungDriver policy directly in a chat and buy it there too, in a dialogue instead of a classic application form.
Results at a glance
- Almost 25 % of chat conversations end in a signed contract
- Complete application flow in dialogue, from quote to purchase
- Young target group reached in its preferred channel
Starting point
New drivers without their own car are a target group that quickly abandons long application forms. WGV wanted to make the right YoungDriver policy as easy as possible for them and enable a fully digital purchase without media breaks.
Solution
Instead of a form, a dialogue guides users through the application. The chat asks for the required details step by step, calculates the premium and concludes the contract directly. The playful tone suits the young audience.
Value for WGV and its customers
- For customers: an easy-to-follow purchase without form frustration.
- For WGV: a high conversion rate in a fully digital sales channel.
Customer voice
We are very satisfied. That is of course mainly due to the product, but certainly also to a certain extent due to the nature of the dialogue.
WGV Insurance
