Business Goals

Deutsche Telekom wants to strengthen and increase customer loyalty.

Within the interactive birthday chatbot, which is built on the LoyJoy platform, customers can order a birthday gift online or show a QR code in Telekom shops to receive it.

Results

74 % of the opened chats resulted in an interaction.

47% of customers rated the chatbot with an average of 4.4/5 stars and the open feedback was extremely positive.

Watch the Case Video