Success Cases
SCHOTT: Career Questions Resolved in Chat
SCHOTT answers candidate questions with AI in its career chatbot and lets people apply directly in the dialog. Accessible across all generations.
Goals: Reach candidates who will not read a careers page
SCHOTT was founded in 1884 by Otto Schott together with Ernst Abbe and Carl Zeiss. Today, with around 17,400 employees in more than 30 countries and 2.83 billion euros in revenue, it is one of the leading specialty glass groups. Its sole shareholder is the Carl Zeiss Foundation, one of Germany’s oldest foundations.
Recruiting at SCHOTT is structurally complex. Vocational training runs at seven German sites, from Mainz and Jena through Mitterteich and Landshut to Grünenplan, Ilmenau and Müllheim, across three fields: technical, scientific and commercial. Some professions exist at only one site, such as surface coating technicians in Landshut or glass process mechanics in Grünenplan. In Mainz alone, 160 apprentices are in training.
For candidates that raises a chain of questions: which profession, at which site, with which qualification, and what happens after training? The answers are on the careers site, but they are spread across it. And the audience ranges from school leavers to experienced specialists, with very different expectations of an application process.
Results: From information to application in one dialog
SCHOTT integrated a career assistant built on the LoyJoy platform into its careers portal. It is the low-barrier first point of contact: questions about roles, locations, requirements and process are answered with AI directly in chat, without navigating the site structure.
Crucially, the assistant does not stop at information. Candidates can apply right inside the chat. An information request becomes a completed case at exactly the moment motivation is highest.
The outcome: SCHOTT attracts talent across all generations. The assistant convinces through intuitive handling and fast AI-generated answers, while relieving the recruiting team of recurring standard questions.
The business team maintains the assistant itself. New roles, new locations or changed requirements are an adjustment in the dialog, not a development ticket.